Copywriting
Background
Scott has been writing copy at a professional level since 2016, and as full-time marketer since 2018. Clients I have written copy for includes, but is not limited to: Good Year, Aultman Hospitals, Cuyahoga County, Fred Astaire, Prestige Ballroom, Staples, General Electric, and SOCi. Below are a few examples.
Client: Rise N’ Grinds
Opportunity: Start a fresh emerging brand capitalizing on the most popular breakfast and water cooler beverage.
Strategy: Coffee that powers your daily grind, it’s 5 a.m. somewhere.
Work: Invent a brand, and build it from the bottom up including developing a website, social media ads, and search engine text ads.
Results:
10,000+ site visitors over the lifetime of the online store (7 month run)
Sold the business for a profit.
Client: Michael Van Ness, Author of General In Command
Opportunity: Drive sales of a new book in the very popular WWII historical genre.
Strategy: Create a highly engaging social media campaign to drive prospects towards sales.
Work: 6 months worth of social media content and blog posts.
Results:
440 Increased Engagement Per Post (27% Engagement Rate)
Increased Sales By Over 5000%
Increased Amazon Book Rank from 24 Millionth to 67,095th
Client: Cuyahoga County
Opportunity: Establish County government as a vital resource for residents.
Strategy: Create compelling content to help inform, inspire, and increase brand awareness among residents of the County.
Work: A series of video campaign, bi-weekly press conference updates, an average of 60 Tweets, 20 Facebook Posts, 1 Instagram Post, and 1 NextDoor update per month.
Results:
597% Increase in Social Referral Traffic
19% Increase in Twitter Followers
56% Increase in Facebook Followers
34% Increase in Instagram Followers
4.7 Million Twitter Impressions
1.1 Million Facebook Reach
214K Video Views
180K Minutes of Video Viewed
More Copywriting Work
