Aultman Alliance

Copywriting, Content Management, Website Building

Insight: Aultman Hospital systems acquired the Alliance Community Hospital in late 2017, finalized in January of 2018.
Opportunity: The Alliance Community Hospital website was outdated and did not reflect the branding or full breadth of services provided by the healthcare providers at the new Aultman Alliance Hospital. A full rewrite of copy and web design were in order.
Additional Details: I was given the task of writing the copy for the entire website, building the site in SilverStripe, and training Aultman Alliance employees on how to make edits and additions to the website. Our creative director and head copywriter had a full-plate and suggest I (an intern at the agency at that time) tackle the project. I was taken aside by the CEO and COO who reserved doubts about allowing an intern to handle such a project. “If you fuck it up you’re gone, this is a very important client.” I wrote 220 pages of copy and built the site a month prior to our deadline.
Results: A beautifully crafted website that both dramatizes the position of Aultman healthcare (leaders in health, close to home) and accurately depicts the technical abilities of the providers at the hospital. Both of our key metrics have seen a positive turn around — bounce rates have dropped 20% and time on page is up 30 seconds compared to the previous site.

Check out Aultman Alliance or scroll down to see some shots of the website.

Snippet:

The best in care, close to home, with new services, more Aultman specialists and the same Planetree person-centered healing. At Aultman Alliance Community Hospital, we’re privileged to lead Alliance and its surrounding communities to improved health. Joining Aultman, we’re stronger than ever to serve you better, with new services like urology, 3D mammography and sports medicine, along with the addition of new Aultman specialists. We’re still your community hospital, with quality care that’s affordable — all centered around holistic, compassionate health care in a homelike, healing setting.