Career Summary

Since 2016, Scott has been involved in the marketing and advertising industry. From then to now Scott has gained experience working in nearly every aspect of online and offline marketing — traditional channels (radio, tv, billboard, guerrilla) and emerging trends alike (OTT, podcasts, influencer marketing, social media, search engines). Scott has also worked with budgets as small as $100/mo. and as large as $2M/mo. He has experience with creative, implementation, strategy, and client relations both in an agency and client-side setting. Scott is currently working to become a certified product marketing manager and is learning how to code Python.

Case Study By Channel

Demand Generation

Copywriting

Search Engine

Social Media

Case Study By Client

SOCi Marketing Platform

SOCi Genius

Cuyahoga County

Prestige Ballroom

General In Command

Rise 'N Grinds

Second Harvest Food Bank of the Mahoning Valley

Innis Maggiore

Aultman Alliance Community Hospital

Dexerto

Career

Highlights

EMPLOYER: SOCI INC. (2022-PRESENT)

Oversaw, developed, and implemented the company’s most registered and attended webinar in company history.
Led the companies most successful go-to-market campaign for our new product release (Genius Social).
Introduced a new channel with 2 direct mail campaigns that exceeded goals and expectations with 19 discoveries, 9 opportunities, and 4 new clients generating a combined $196.2K annual recurring revenue out of 275 recipient prospects at a cost per opportunity of $1477.90 (or ~$600 under our target allowable spend).
Best Sprint Results in Company History with 24 Discovery Calls and 14 Opportunities Out of 167 Target Accounts; 8.38% A2O Rate in Q2’22

EMPLOYER: CUYAHOGA COUNTY (2020-2021)

597% Increase in Social Referral Traffic
4.7 Million Twitter Impressions with 19% Increase in Twitter Followers
1.1 Million Facebook Reach with 56% Increase in Facebook Followers
34% Increase in Instagram Followers

CLIENT: SECOND HARVEST FOODBANK OF THE MAHONING VALLEY (2018, 2019)

Over 10 Million pounds of food received in 2018
Over $800K in donations in 2018 with better than 400% ROI on Marketing Campaigns in 2018
Over $600K in donations in 2019 through Q3 with better than 300% ROI on Marketing Campaigns in 2019

Certifications

Product Marketing Alliance CORE (2024)
Product Marketing Alliance Fundamentals (2024)
Product Management Marketing: Dekker's Product Marketing MBA (2024)
Forrester Accelerated B2B Marketing (2024)
6Sense Fundamentals of Next-Gen Marketing (2023)
DemandBase Account Based Experience (ABX) (2022)
Full Sail University Creative Writing Graduate Certificate (2020)
Google Ads (2018-2023)
Moz SEO (2019, 2020)
Hubspot Inbound Marketing (2019, 2020, 2022)
Sharpspring Gold Certified (2019)
Predictive Index Personality Type: Maverick