Prestige Ballroom
One-Man-Agency Approach
This client was in need of a full-service agency to handle everything from advertising to website including areas which I do not specialize in such as host migration and domain management. When we began working together their website was a “microsite” under the Fredastaire.com URL pathway (fredastaire.com/north-canton). They were not running Google ads or any sort of social media ads.
Opportunity: A Fred Astaire Franchisee was looking to separate from the Franchise and build their own brand.
Strategy: Leverage existing clientele to propel newly branded company to top of market and front of mind with clear messaging, intuitive new website, and increased market presence.
Outcome: Prestige Ballroom launched a second dance studio approximately 6 months after the rebrand, expanded clientele, increased revenue, and continues to foster new leads while nurturing existing clients.
Website: PrestigeBallroom.com
(Homepage). Design was meant to be simple, intuitive, and draw attention to call-to-action buttons that got prospects where they needed to go efficiently.
Mobile-friendly
for reaching all users. Features quick click-to-call options, hamburger drop down menu for ease of use, and above the fold call-to-action button.
Facebook Ads – North Canton Page, Hudson Page
Key Numbers:
82,629 People Reached
366,344 Total Impressions
UNDER $1,500 Spent
4.43 Frequency Per Person
Google – Ads & SEO
We are only running a small number of paid search ads, competition in organic Google search is high for the area, however, there is little competition in paid search. The strategy was to blanket the competitions search terms and convert their potential leads. There is limited data on industry benchmarks for high-ticket, performance arts lessons.
41 visitors/day
92 page views/day
From website launch to Coronavirus lockdown (2020).
235 enrollment form submissions
1,955 CTA clicks
Due to a high number of new clients the dance studio had to bring on additional staff.